Monday, June 29, 2009

Swarovski Opens New Store in Soho - Jewelry Your Way

Collectors of vintage jewelry know how fond some of the early designers of rhinestone vintage jewelry were of Swarovski crystals. The clarity, cut and color of the stones is just superb. If you also love these crystals, you will be interested in the new store which recently opened in Soho.

The Store is called Swarovski CRYSTALLIZED ™ Concept Store is one of only three in the world, and allows shoppers to design and customize their own jewelry necklaces, charm bracelets, earrings. The customized pieces are made to order and mailed within two weeks.


Photo credit Swarovski

The store says that you can choose from over 2000 elements, which include crystals, gems and pearls, in their Library of Light (pictured here) to create one of a kind jewelry pieces. Prices of the elements start at $5. The store also gives customers the option of shopping online.

To support the launch of it’s new store, Swarovski CRYSTALLIZED™ teamed up with Hollywood actress, Blake Lively, and not-for-profit organization charity: water, for the grand opening of the Swarovski CRYSTALLIZED™ Concept Store on June 25.

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